Landing pages have become an essential tool for businesses in today’s digital world. They are standalone web pages created for a specific marketing campaign that focused on a single conversion goal. For instance, a landing page can be used to capture emails, sell products, register attendees for events, and much more.
If you’re running a WordPress website, using a landing page builder can make creating effective landing pages a whole lot easier. These tools come with pre-designed templates that you can quickly customize for your specific goals. Additionally, you don’t need to have any coding skills as the drag and drop feature makes it easy for anyone to create a stunning landing page.
However, with the many landing page builders available in the market, it’s essential to choose the right one for your business’s needs. The perfect landing page builder should be user-friendly, have customizable templates, be affordable, integrate with your marketing automation tools, have analytics, and much more.
In the next sections, we’ll look at some of the best landing page builders available in the market that are specifically designed for WordPress users. Each of them has its unique features that make them an excellent fit for different types of businesses. Let’s dive in!
What to Look for in a Landing Page Builder
Creating a landing page that converts requires a good landing page builder, but what exactly should you look for in one? Here are some of the key features to keep in mind when shopping around for a landing page builder:
- Ease of use: Creating a landing page should be easy, even if you don’t have any design or coding skills. Look for a builder that offers a drag-and-drop interface, intuitive controls, and easy customization options.
- Flexibility: A good landing page builder should offer flexibility in terms of design and layout. Make sure you can fully customize your landing page to match your brand and your marketing campaign. Look for a builder with a wide range of templates that can be fully customized to suit your needs.
- Integration with other tools: Your landing pages don’t function in isolation – they should be integrated with your other marketing tools like email marketing, CRM, and analytics. Choose a landing page builder that allows for easy integration with other marketing tools.
- Cost: The pricing of the landing page builder is another important factor to consider. Compare pricing plans from different landing page builders before choosing one that fits your budget.
- Templates available: The templates available on a landing page builder are important as they can give you a head start by providing pre-designed landing page templates. Consider the quality of the templates available and how well they fit with your overall branding and campaign goals.
- Ability to test and analyze data: A good landing page builder should offer A/B testing functionality and the ability to track user behavior with analytics. This data will help you optimize your landing pages and improve your conversion rates over time.
By keeping these key features in mind, you’ll be able to choose the best landing page builder for your WordPress site that will help you maximize conversions and grow your business.
Top Landing Page Builders for WordPress
If you are looking to create a landing page for your WordPress website, you may be overwhelmed by the number of options available. To help you narrow down your search, we have compiled a list of some of the best landing page builders for WordPress.
Elementor
Elementor is one of the most popular landing page builders for WordPress, and for good reason. It is extremely user-friendly, even for those who are new to website building. The interface is drag-and-drop, which means you can simply select the elements you want to include and drag them onto the page. Elementor offers a wide range of templates and widgets to choose from, making it easy to create a landing page that looks professional and polished. Pricing for Elementor starts at $49 per year for a single website.
Beaver Builder
Beaver Builder is another excellent option for creating landing pages in WordPress. Like Elementor, it features a drag-and-drop interface that is simple and intuitive to use. Beaver Builder also offers a wide range of templates and modules to choose from, allowing you to create a unique and visually appealing landing page. One of the standout features of Beaver Builder is its Theme Builder, which makes it easy to customize your entire website, not just your landing page. Pricing for Beaver Builder starts at $99 for unlimited sites.
Divi Builder
Divi Builder is one of the most powerful landing page builders on the market. It offers a wide range of modules and customization options, making it a great choice for those who want complete control over the design of their landing pages. Divi Builder is also incredibly flexible, allowing you to use it with any WordPress theme. However, with great power comes great responsibility, and Divi Builder can be a bit overwhelming for those who are new to website building. Pricing for Divi Builder starts at $89 per year for unlimited sites.
Thrive Architect
Thrive Architect is a landing page builder that is designed specifically for marketing purposes. It offers a wide range of templates and modules that are optimized for conversions, making it an excellent choice for those who want to use their landing page to drive sales or capture leads. Thrive Architect is also designed to integrate seamlessly with other marketing tools, such as email marketing platforms. Pricing for Thrive Architect starts at $67 for a single website.
Leadpages
Leadpages is not technically a WordPress plugin, but it is a popular landing page builder that can be integrated with WordPress. Leadpages is known for its ease of use and its wide range of templates, making it a great choice for those who are new to website building. It also offers a wide range of marketing features, such as A/B testing and analytics. Pricing for Leadpages starts at $25 per month.
Whether you are a seasoned website builder or a newbie, there is a landing page builder for WordPress that will meet your needs. By considering factors like pricing, features, and ease of use, you can find the right tool to help you create a landing page that converts.
Comparison of Best Landing Page Builders for WordPress
When it comes to choosing the best landing page builder for your WordPress site, it can be a daunting task with so many options available. We’ve narrowed down the top builders and created a comparison chart to make your decision easier.
Elementor
- Free and paid versions available
- Drag-and-drop editor with a library of widgets and templates
- No coding experience necessary
- Integrates with popular email marketing services
- Built-in analytics and split testing capabilities
- All designs are mobile-responsive
Beaver Builder
- Free and paid versions available
- Intuitive drag-and-drop interface
- Saves all changes with real-time preview
- Integrates with popular marketing tools and plugins
- Mobile-responsive designs with styling options
- Lightweight and fast loading for better user experience
Divi
- Paid builder with lifetime license available
- WYSIWYG editor with a library of modules and templates
- Intuitive visual builder with real-time design previews
- Split testing and conversion rate optimization options
- Integration with popular email marketing services
- Mobile-responsive designs with customizable styling options
Thrive Architect
- Single site and agency licenses available
- Drag-and-drop editor with pre-built templates and landing pages
- A/B testing and conversion rate optimization features
- Integration with popular email marketing services
- Mobile-responsive designs with customizable styling options
- No coding experience necessary
Verdict
No matter which landing page builder you ultimately choose, each of these options is a great addition to your WordPress site. Your decision will ultimately depend on your budget, design preferences, and the specific features you need. We hope our comparison chart has helped narrow down your options and made your decision-making process easier.